04.
2023 > 2028 AMBITIONS
We moved to Fitzrovia last year from Better Bankside BID area which did a lot of work on sustainability and we fully support the West Fitzrovia plans to make Fitzrovia a more sustainable neighbourhood. 
Luke Peters, Deputy Managing Director,
Archetype
1
AMBITION
3
SUSTAINABILITY
THEMES
6
WORK
PROGRAMMES
ONE AMBITION: A SUSTAINABLE DISTRICT OF CHOICE
In response to the global challenges of sustainability, governing bodies such as the Mayor of London and Westminster City Council are setting ambitious targets – and associated incentives and penalties – to address crucial issues such as carbon emissions, air quality, social inequality and adaptation to climate change impacts. The need to minimise the impact of businesses on the environment is becoming both morally and commercially imperative and businesses are recognising their role and responsibility in protecting and enhancing the environment in which they operate. They are also having to take action to improve resource efficiency, working standards for employees and economic resilience. Fitzrovia must be at the forefront of a transition to a more sustainable district model.
The Fitzrovia Partnership has placed sustainability at the heart of the organisation and believes collaboration will be essential to drive added-value for both business and the wider community.
The West Fitzrovia BID has an important leadership role to play by working with members to reduce the environmental impact of conducting business, whilst improving the economic and social sustainability for businesses and residents alike. We will bring together the many different activities of
individual businesses in Fitzrovia into a framework to secure the future sustainability of the area and will deliver collaborative activities which businesses often find difficult to achieve. We will sign up to the Council’s Sustainability Charter and within our large collective, members will have the opportunity to work with one another to benefit their business.
The West Fitzrovia BID will be a key facilitator in the implementation of sustainable programmes at a local level, co-ordinating public-private sector partnerships to implement activities that have a greater cumulative impact and significantly contribute to London’s goal to become “cleaner, greener and ready for the future”.
Working in partnership with Westminster City Council, the activities of West Fitzrovia BID will support the objectives of the Fitzrovia West Neighbourhood Plan and support the delivery of creating the conditions for economic growth and investing in our community to ensure a sustainable neighbourhood.
The need to ensure that the BID makes a positive contribution to the economic, social, and corporate governance (ESG) will be incorporated into every element of the BID’s activities.
A shared outcome with the Mayor of London’s target to make the capital Carbon Net Zero by 2030 and Westminster City Council’s 2030 Carbon Net Zero target.
Collaborative working with members and partners, both public and private, to enhance the quality of the public realm and amenity
Championing the ESG framework and minimising business impact upon the environment.
At least a £2m reduction in business costs through specialist procurement and economies of scale
A signatory of the Council’s Sustainability City Charter
THREE SUSTAINABILITY THEMES
ECONOMIC
GOOD GROWTH
The need to minimise the impact of businesses is both a moral and commercial imperative. Business Improvement Districts deliver collaborative activities which individual businesses often find difficult to achieve. Members have the opportunity to work with one another to benefit their business.
ENVIRONMENTAL
HEALTHY ENVIRONMENT
The Partnership places sustainability at the heart of its organisation and believes collaboration will increasingly be essential to driving added value for both business and the wider community.
SOCIAL
VIBRANT COMMUNITIES
Businesses are recognising their role in protecting and enhancing the environment to be part of a vibrant and supportive community. The Fitzrovia Partnership seeks to bring together the different activities of individual businesses which support the future sustainability of the area.
SIX WORK PROGRAMMES
The Fitzrovia Partnership has been meeting with West Fitzrovia businesses since the start of 2022 to gain their views on the area and this input has shaped our priorities for this proposal. We have reflected on these views and incorporated them into our delivery programme of six interconnected themes. Taken together, and underpinned by our sustainability priorities, these themes will support and promote the growth of Fitzrovia and its business community, whilst reflecting the additional interests of the wider community. These six key themes will all contribute to our economic, environmental, and social objectives.
Voice and Representation
ESG
Economic / Social / Governance
Environment and Place
Reducing Costs
Promotion and Communication